This project proposes a profitable future vehicle sharing service for Ann Arbor by considering an autonomous electric vehicle (EV) design, charging station design, autonomous transport planning, and marketing strategy. This service will contribute to solving environmental impact, traffic congestion, and parking supply problems in the conventional transportation system. Also, this project can help service designers and policy makers understand the relationship between product, service infrastructure, and consumers. It also makes it possible to identify optimal balance between the design decisions from different disciplines when they are coupled and have tradeoffs. Future transformation systems in Ann Arbor will be more green due to autonomous EV sharing service, and our decision making approach will maximize the utilization of this service through holistic approach. For robust design, we will calculate sensitivities of our solution to changes in input parameters and assumptions.
Namwoo Kang, Design Science, Panos Y. Papalambros, Professor, Mechanical Engineering, Fred M. Feinberg Professor, Ross School of Business, Michael Gashaj Industrial & Operations Engineering